It’s the post-birth trend ditching white hospital sheets in favour of custom-made delivery room bedding, swaddles, pillows and outfits – and mums are going crazy for it.

The bright, bold, ruffly decor and bedding created by US-based Ruffles ‘n’ Buttons, flies in the face of sterile hospital rooms and gives mums a chance to express themselves right after birth.

Known as ‘delivery room decor’ custom-designed sets sell for hundreds of dollars and include personalised bedding, swaddles, robes, pillowcases, blankets, even wipes cases.






Ok, so these matchy-matchy mum and bub sets aren’t everyone’s cup of tea but we’re all for making mums feel fabulous after giving birth – so all power to you mummas!

Read next …

Want to know what to pack when you head into hospital to give birth (besides the ruffly bedding!)? These next articles have all the info you need: