Elvie have launched two new products to help new mums during their breastfeeding journey. The innovative femtech brand behind the award-winning Elvie Pump has launched two new breastfeeding products designed to catch every drop of breast milk, the Elvie Curve and Elvie Catch.

At £49.99 the Elvie Curve is a cheaper alternative to the Elvie Pump (which retails at £249) and is described as ‘a wearable, silicone breast pump that allows for gentle hands-free expression when feeding or pumping from the other breast — or to express full breasts.’

The Curve doesn’t use batteries or connectivity, but a natural suction valve for a comfortable experience. Meanwhile, the Elvie Catch is a set of two slip-proof milk collection cups to prevent leaks and is also designed to fit neatly inside your bra. Both have been created with mum’s comfort and sanity in mind and we are huge fans of the latest innovations.

CEO and co-founder of Elvie, Tania Boler said: “Elvie Curve and Elvie Catch mark the next steps in Elvie’s mission to modernise breastfeeding and pumping products so they fit into the lives of real, modern-day mums.

“We launched the silent, wireless and wearable Elvie Pump two years ago to make pumping a hands-free experience that empowers mums to pump on their own terms. But we know that the challenges of breastfeeding go beyond pumping.

“Breast milk is liquid gold, so these products are designed to make the most of every last drop – as well as fitting seamlessly (and discreetly) into the lives of mums, like all Elvie products!”

Emily Pickering, who has been trialling the products for the past three months added: “I’ve gone back to work this week so I’m doing extra pumps to express as much as possible for bottle feeds, for my husband to do. The Elvie Curve has meant I can do it whilst on work video calls too, so I’m expressing way more milk than I would have done with a less-discreet breast pump.”

CHECK OUT: where to buy Elvie’s newest breastfeeding products